For buyers, not consumers
CHKN' WHOLESALE JOURNAL
Operator-to-operator notes for groomers, independent retailers, trainers, boarding and daycare, and brands shopping for a private-label supplier.
For Groomers
Brilliant Ways to Market Your Grooming Salon (That Aren't Another Bandana)
Ditch the bandana: sample bags, retail shelves and treat plays that actually get a grooming salon remembered.
Read it →For Brands and retailers building an own-label line
How to Choose a Private Label Pet Treat Manufacturer
The six questions to ask a private label supplier before you fall in love with the packaging.
Read it →For Independent retail buyers
What Margin Should a Pet Store Make on Treats?
Why treats are a frequency category, not a margin category — and what number to actually track.
Read it →For Retail buyers
The Five-Pound Test: Trialling a New Treat Line Without Getting Stuck
A six-week trial that makes being wrong about a new SKU cheap.
Read it →For Retail buyers
Building a Single-Ingredient Treat Shelf That Actually Turns
Four jobs, four price points, one story — how to build a single-ingredient set that turns.
Read it →For Retail staff and buyers
Freeze-Dried, Dehydrated, or Air-Dried: What to Tell Your Customers
The index-card version of the question your staff gets asked every week.
Read it →For Retail staff
How to Sell Chicken Feet Without Weirding Anyone Out
Lean in, answer the safety question properly, and put them where the chew shoppers are.
Read it →For Trainers
Treats as a Revenue Line for Dog Trainers
You already have credibility and a captive buyer. Stop giving the sale away.
Read it →For Boarding, daycare and vet techs
What to Stock: A Treat Checklist for Boarding and Daycare
An operator's short list for what belongs in the treat cupboard.
Read it →For Retail buyers and staff
How to Read a Pet Treat Ingredient Panel Like a Buyer
A five-minute skill that makes you sharper than most reps who call on you.
Read it →