WTF IS CHKN'?
We looked at the back of a "natural" pet treat bag and couldn't pronounce half the ingredients. That felt wrong. So we fixed it.
WHY CHICKEN?
Because dogs and cats have been eating it since before humans figured out how to write things down. It's the one ingredient that never had to defend itself. So we built the brand around it.
Years dogs and cats have been eating chicken
"Natural flavors" got invented in 1985.
PET TREATS
GOT WEIRD.
We didn't sign up for "natural flavors" or ingredients that need a chemistry degree. So we made the most boring pet treat in America. One ingredient. Chicken.
Average ingredients in a "natural" treat
We use 1.
ASK ANY VET.
When your dog is sick, most vets tell you the same thing: feed them rice and chicken. Nothing else.So how did we ever overcomplicate this?
The vet's recovery diet
Ingredients
We just dropped the rice.
Human grade.
Humane grade.
Yes, both are real things. The chicken in our bag is good enough to be on your plate, and the birds were raised the right way before they got there. It just makes us feel even better about chicken.
WHAT WE STAND FOR
TRANSPARENCY
One ingredient. Listed right on the bag. No fine print, no asterisks, no BS.
CHKN'
REAL NUTRITION
Single ingredient. High protein. Air-dried or freeze-dried to preserve every last nutrient.
CHKN'
MADE WITH LOVE
We're pet parents too. We make the treats we'd want to feed our own animals.
CHKN'SOLD YET?
Single-ingredient treats for dogs & cats. Just chicken. That's literally it.