How to Sell Chicken Feet Without Weirding Anyone Out

Chicken feet look exactly like chicken feet. There's no getting around it, so don't try. The stores that sell a lot of them are the ones that lean in.

Lead with the joke, then the reason. "They're horrifying. Dogs are obsessed. Also they're full of collagen." Customers relax the second you acknowledge the obvious, and then they'll listen.

The reason people actually buy them: naturally occurring collagen, glucosamine and chondroitin — the joint-support stuff — in a form the dog genuinely wants. The customer with a senior dog and a shelf of joint supplements at home is your buyer.

The safety question, answered properly. Cooked poultry bone splinters — that's a real and well-known risk. Dehydrated is not cooked. Dehydrating drives moisture off at low heat, and the foot crunches down rather than splintering. Feed under supervision, like any chew. Say it plainly and confidently, because a hedge sounds like a warning.

"What about the nails?" They're keratin, same as a hoof chew. They crunch down with the rest.

"Do they smell?" Much less than people expect. Dry, not rendered.

Where to put them. Near the chews, not the treats — the customer buying a foot is shopping for an occupier, not a reward. And keep them visible. Hidden chicken feet sell to nobody; a bin of them is a conversation starter.

Ours are dehydrated for maximum crunch, 38% protein, 99 kcal per ounce, USA chicken. Available bulk or in counted cases.